DriveTime Automotive Group, Inc.

  • Digital Consumer Insights Analyst

    Career Site Title
    Digital Consumer Insights Analyst
    Job ID
    2018-23011
    Category
    Marketing
    Type
    Regular Full-Time
    Business Unit
    Corporate
    Address
    1720 W. Rio Salado Pkwy
    City
    Tempe
    State/Province
    AZ
    Postal Code
    85281
    Country
    US
  • Overview

    DriveTime is nation’s largest integrated used car retailer with over 145 dealerships across the country. By joining our Marketing team, you will become a member of a fast-paced team with a passion for innovation, curiosity, and collaboration. We focus on internal growth not just external hires, here you will have ample opportunities to develop your career. You will be at the forefront of challenging the traditional car buying experience. All of this while working closely with our award winning IT teams to provide cutting edge solutions to our customers.

    Responsibilities

    • Utilize Google Analytics and internal data sources to provide visibility into web user behavior as the site evolves
    • Utilize available data sources to identify opportunities to drive website conversion
    • Monitor existing site(s) performance
    • Oversee website experimentation/personalization campaign creation and measurement
    • Integrate with UX team and help manage/oversee user experience across all web properties (i.e. email, chat, text)
    • Support Data Management Platform (DMP) integration into web properties
    • Support PPC/SEM marketing efforts and be able to understand/apply that data to UX and site experience
    • Measure, quantify, and communicate the business impact from user behavior trends/changes

    Technical Skills

    • Experience with MS Excel required
    • Experience with SQL and business intelligence tools (i.e. Tableau) preferred
    • Experience with Google Analytics or web analytics platforms preferred

    Enjoy the Rewards and Benefits.

    Money: Great competitive pay!
    Benefits: Outstanding medical, dental and vision plans (After just 30 days)! 401K match too!
    Future: We’re a unique, highly respected, nationwide company with a strong culture of promoting from within. This isn’t a job. It’s a career.

    Qualifications

    • Bachelor’s degree required
    • Natural curiosity about what drives consumer behavior
    • Experience with quantitative research methods
    • Exemplary verbal communication and interpersonal skills
    • Ability to attain and exceed challenging performance goals
    • Entrepreneurial drive and exceptional work ethic coupled with outstanding presentation skills
    • Strong student mentality and willingness to grow
    • Ability to thrive in a fast-paced team environment

    And when it comes to hiring, we don't just look for the right person for the job, we seek out the right person for DriveTime. Along the way, we provide plenty of opportunity to be creative and grow professionally in a fun, high-energy environment.

    Hiring is contingent upon successful completion of our background and drug screening process. DriveTime is a drug-free, tobacco-free workplace and an Equal Opportunity Employer.

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